this month we are boasting about…Vyby!
Vyby is a free Mobile App, initially available to download on Android phones, providing the user with a ‘Mobile Guide to Derby’.
Every time the App is opened it refreshers, therefore users can always view the latest up to the minute offers and event information. Users are able to filter and sort offers and events by rating (vibe), distance or time. The rating shows the average rating (out of 5) that all other users have ranked a particular offer or event whereby distance shows users the closest offers to them based on their current location at any one time. For offers, then the time filter lists the most recently added offer first and for events it lists events in date and time order of when each event is taking place.
Derby has been chosen as the pilot City for Vyby, and boast are pleased to announce our involvement with Vyby, acting as Vyby’s Marketing Agency and tasked with generating interest and take up of the App from both an advertiser and user perspective.
In the Apps short existence so far, which saw it launch on Saturday 15th September, we’ve already seen over 100 people download the App and also have between 15 – 20 varied advertisers trialing the App by putting live their own offer and event information. These trial advertisers range from bars, clubs, coffee shops, music venues, restaurants, fast food outlets, plus a sports centre, cinema, art gallery as well as a hairdressers.
One of the key benefits from an advertisers point of view is that not only can they control themselves what messages go out and when, but they can also chose who sees their messages by being able to select from a number or demographic filters, including; sex, age and location, with the latter meaning that only users who open the App within a certain proximity to the location of the advertiser being able to see their message/s (e.g. within 2 miles).
This advanced targeting facility is far more beneficial than many traditional forms of marketing and means that advertisers can control who their offers or events are seen by and also pay just the once per customer / unique impression which we believe offers advertisers great value for money, again when compared to other forms of marketing and advertising.
Having control in what messages go out means advertisers can put their own message live in seconds, so if a bar is quiet one evening or a music venue still has tickets available for a gig that night means that such places can get the word out there so that prospective customers can then hear about this and act on in instantly.
There is also a dedicated facebook page, which can be accessed here. With 175+ facebook followers already in just over two weeks, these followers can not only see a taste of some of the daily offers or events that appear via the App, though they can also check out the competitions that we have and continue to run offering some great prizes for very little effort, in most cases either just downloading or opening up the App to be in with a chance of winning.
Should you have any questions about Vyby or if you’re an advertiser who’s keen to find out more about how Vyby could be of benefit to you, then please do contact us.