boast are delighted to announce that we’re working with “The Big Wine Festival”. If you like wine, festivals and the outdoors, then this really is an event for you, though unlike the title suggests, by reading the following you’ll discover that there is a lot more to the festival than just wine.
In June 2012 Kings Meadow Park in Reading will play host to the inaugural “The Big Wine Festival”, with the aim of 120,000 attendees spread over a four day period. The park is situated close to the centre of Reading, adjacent to the Thames and has excellent transport links.
In an attempt to summarise the variety that the festival will offer, then here goes…The idea is the festival will immediately become the biggest international wine festival in the world, celebrating the best of wine, food and culture from each wine producing country. The festival will offer a full cashless environment, whilst at the same time providing a unique opportunity for extended data capture. Aside from the appeal to adults, the festival will be family embracing and distinct, offering special experiences for Children and Families.
For any brand keen to be a part of the festival, then there is a huge range of opportunities in how to become associated, ranging from headline sponsor of the overall festival, through to certain areas, such as;
- General festival area
- VIP Village
- Family Village
- Cultural performance stage
- Comedy bar
- World stages
- Secret garden
In addition, depending on the nature of a brands business and their size, there is scope for things like; specialists bars, independent food outlets and accommodation providers plus other behind the scenes providers too, such as transportation, security and logistics.
To be honest, the list is pretty endless with clear B2C and B2B opportunities for a whole heap of brands, and that’s why so far we’ve had interest from a very varied range of companies in terms of sector, size and location, all interested in the festival in some shape or form. Although the main festival will be held in June 2012, there will be a “Taster” event this summer, showcasing which brands are already on board and providing trade opportunities and B2B insight. Following this event, tickets for the 2012 festival will then go on general sale so keep watching this space for further news and updates.
In the meantime, we’d love to hear from any brands keen to understand the opportunities that have been and can be created through “The Big Wine Festival”, so please do contact us.