With the days slowly drawing out, before you know it summer will be here, and at boast we love the summer, not only from a sporting perspective though also from a music festival one too.

It gives us great pleasure to say that we’re working for three very different music festivals around the East Midlands area, these being:

  • Bearded Theory
  • Y-Not
  • Bloodstock

Bearded Theory
Having out grown it’s previous home at Hulland Ward, this years festival will be at the picturesque Kedleston Hall from the 13th – 15th May 2011. Acts include; Athlete, The Undertones, The Waterboys plus a special guest in the form Wagner! With an anticipated 10,000 people per day over the three days, the festival is keen to maintain it’s friendly and family atmosphere whilst strengthening their reputation as being the first big music festival of the summer calender.

Attracting a much younger audience, with a strong base of 18-25 year olds, the festival has increased in size every year since it’s birth in 2006. This year promises to be no different, with a sold-out total of 5,000 attendees expected per day over the three days between 5th – 7th August 2011. The festival will once again be held at the idyllic site in Pikehill, slap bang in the middle of the Peak District. Acts already confirmed for this year include; The Milk, Tellison and the headline act being that of Maximo Park.

Now in it’s 11th year, Bloodstock will once again be held at Catton Hall, South Derbyshire, over the dates of 12th – 14th August 2011 and with an anticipated crowd of 12,000 – 15,000 per day. Headline acts for this year include Immortal and Morbid Angel, and the festival has built up a very loyal fan base and following, stronger than most other festivals of its size.

All three festival vary dramatically in terms of size, genre and the typical demographic which attends each of them. From a sponsorship perspective, festivals create opportunities which you’d struggle to replicate, say, through sport. Not only does each festival last for at least three days, though there is the clear opportunity for a brand to take advantage of such a captive audience and do something that’s both interactive and engaging. At boast, we get very excited at the prospective and endless possibilities which could be created for any interested brands in creating something via either of these three unique festivals. This could be in creating and forming something which is memorable, makes a brand stand out from it’s competitors and doing something that will resonate with the festival goers long after the festival has ended.

So, if you’re a company or brand interested in finding out more about any of the three festivals, then we’d love to hear from you, so please contact us.

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